A Lake is Formed by One Drop at a Time

By this point, we had overcome nearly all the challenges in creating our baby food product. The next step was to share this knowledge and product with society. To do this, we decided to present our concept to a small, targeted group of individuals, including Ayurvedic doctors, dieticians, pediatricians, and other closed groups, to validate our proof of concept.

Our first move was to participate in a community campaign—not with the product itself, but with the concept and related materials like hoardings, pamphlets, and videos. The response was overwhelming. People were genuinely surprised and impressed to learn that someone in today’s world was preparing baby food using traditional methods like the Indian Chula and stone grinder. Many of them eagerly took our contact details, and this initial interest was a promising sign.

Next, we engaged with Ayurvedic doctors and dieticians, who also appreciated our concept. They advised us to be mindful of the fact that every baby has a unique nature, and not all food ingredients would suit every child. Based on their advice, we decided to recommend that parents follow Ayurveda’s 3-day rule. According to this rule, when introducing a new food to a baby for the first time in the seventh or eighth month, it should be given for three days. During this period, parents should observe whether the baby shows any signs of allergies or digestive issues. If any problems arise, parents who have subscribed to our service can switch to another food option, and those who purchased a single packet can discontinue its use.

We also reached out to pediatricians, though initially, we were hesitant, fearing they might not take our concept seriously. To our surprise, they were quite supportive. They emphasized that people should reduce their consumption of fast food and focus more on healthy, natural food. They highlighted the importance of providing healthy, toxin-free food during the first few months of a baby’s life, which are crucial for their development. This feedback further strengthened our resolve.

To further validate our concept, we shared our ideas and sample trial packets with closed groups, such as my husband’s office colleagues, friends, and relatives. We asked them to provide honest feedback on the product. The feedback we received was invaluable, offering both praise and constructive suggestions.

Everyone we spoke to encouraged us, offering advice and best wishes for bringing the product to market as soon as possible.

In the next part, we will introduce the concept of Nutri Friend. We’ll explore how Nutri Friend can help us reach more parents and also offer an opportunity for others to earn some income while doing so.